In 2011, we launched Fenwick Gold, a collection of apps designed to enhance what was then Microsoft Dynamics NAV. What began as a suite of tools to support implementation clients in Australia has since evolved into something far greater. A globally recognised app portfolio for Dynamics 365 Business Central. With more than 70 apps on Microsoft AppSource, Fenwick sits as one of the top two app distributors globally in the ecosystem.
We’re proud to unveil the next stage of our journey: Fenwick Apps. A refined brand identity with a clear, global focus and an ambitious mission to make Business Central better for everyone.
A legacy built on real-world needs
Every app starts with a real business challenge. Our consultants hear firsthand the daily frustrations Business Central users face. These conversations spark ideas, which we test, refine, and validate through hands-on use.
We originally developed Fenwick’s apps to give our Australian customers scalable solutions without the need for custom development. As their popularity grew, we not only enhanced and internationalised them, but also ensured they could effectively serve businesses around the world, across industries, regions, and use cases.
A major milestone came when Microsoft acquired the intellectual property rights to the Fenwick Gold Power BI report packs (read more about that story here). A testament to the quality and skill of the app team’s work.
Why the rebrand
As the demand for Fenwick apps grew, so did the company vision. What was once a value-add for implementation clients had become a standalone product business, with its own roadmap, customer base, and strategic direction.
By 2024, we recognised the need for a dedicated identity, not just for visibility, but to support future growth and better serve partners and customers worldwide. In 2025, we completed the transition and officially launched the Fenwick Apps brand at Directions North America and Directions Asia.
A brand with its own Identity
Fenwick Apps sits proudly beside the original Fenwick brand. While Fenwick continues to focus on Australian Business Central implementations, Fenwick Apps is product-first and globally oriented.
This new identity reflects:
- Our growing international presence
- A mature, product-led approach
- The evolving landscape of the Business Central app ecosystem
- Our belief in scalable, ready-to-use apps that work out of the box
Supporting customers and partners
A wide range of users, from small businesses to enterprises, use Fenwick Apps, and our strong network of implementation partners helps bring our apps to life globally.
Our commitment to support includes:
- Setup and implementation guidance
- Ongoing app documentation and technical assistance
- Training materials designed for both end users and partners
- A structured Partner Program offering:
- Referral commissions
- Lifetime app access for internal use
- Dedicated subscription support
- Demonstration assistance
- Partner-exclusive resources
Our goal is to transform Fenwick Apps to be a partner-ready platform to make it easier than ever for resellers and ISVs to promote, implement, and benefit from our solutions.
For more information on our partner program, click here.
Second highest app publisher on AppSource
We’ve published over 117 listings and more than 70 unique apps, making us the second most prolific publisher of Business Central apps on AppSource.
Our app catalogue includes:
- Internationally compatible apps used across various industries
- Australian-specific solutions for tax compliance, localised reporting, and more
- Bundled app packs, grouped by functionality, for greater value and easier implementation
- Connector apps allow our apps to work seamlessly together, creating a connected app ecosystem
Click here to view our online app catalogue.
Spotlight: Foundation Pack
The Foundation Pack is a must-have for any Business Central deployment. A collection of 11 essential Fenwick Apps, the Foundation Pack covers finance, supply chain, and administration, providing the tools businesses need without the need for custom development.
Designed to improve usability, solve common pain points, and lay the groundwork for streamlined, efficient implementation, we believe it’s the best place to start for any new Business Central customer looking to enhance core business processes.
Managing scale, ensuring quality
Managing over 100 AppSource listings is no small task. The internal development team follows strict processes for app maintenance, bug resolution, and compliance, all to ensure a consistent, high-quality experience for users, supporting two engagement models:
- Direct: Through long-standing client relationships where we understand the full BC environment
- Indirect: Via AppSource downloads and partner referrals, supported by detailed documentation, how-to videos, and a robust ticketing system for scalable customer care
Collaboration is in our DNA
We’re proud to continuously work alongside industry leaders to build integrated solutions, bringing essential services to work effortlessly with Business Central and we’re always on the lookout for new collaborations.
- Microsoft – a valued partner who acquired our Power BI IP and supports us in product development
- Tasklet – for mobile solutions that complement our apps
- MachShip & SmartFreight – freight and logistics integrations
- tegosgroup – for advanced recycling and waste management solutions tailored to industry-specific needs
- Loftware Cloud & DocOrigin – for labelling and document automation
- Continia – for streamlined document management, including expense handling, OCR data capture, and automated approvals
- Stripe – for accepting credit cards, managing accounts and sending money within Business Central
We believe in co-innovation, working with others to deliver more robust, scalable solutions to users.
What’s next
The rebrand rollout is still underway, and there’s plenty more in store.
We’re launching a new partner portal, designed to give our partners streamlined access to the tools, training, and support they need, along with enhanced partner benefits such as co-marketing opportunities, improved enablement resources, and exclusive content.
We’re also updating our website to more clearly define both parts of our business (implementations and BC supports vs. apps) to make it more user-friendly, easier to navigate, and built to ensure customers and partners have everything they need at their fingertips, from app documentation and support to partner resources and training materials.
And of course, more apps are on the way. The team continues to grow its backlog with user-driven ideas, grounded in real implementation experience. Whether it’s enhancing the core Business Central experience or solving niche workflow challenges, we’re all-in on building practical, powerful, and partner-friendly tools.
Whether we’re filling niche process gaps or enhancing core functionality, we’re committed to delivering app after app, all with the goal of making Business Central more powerful, practical, and partner-ready.
Join us on the journey
With a fresh new look, a growing partner network, and a stack of new releases in development, Fenwick Apps is ready for its biggest year yet.
We’re here to make Business Central better, for users, for partners, and for the entire Business Central ecosystem.
