How do you compete with the guys in Bangalore

We were recently asked how we could compete with the outsourcing companies in India. The quick answer is that we don’t. We don’t have to as we are in a totally different business.

It’s likely that you have read news articles about Australian IT jobs being outsourced to countries with significantly lower labour costs than Australia. Most of us have found ourselves speaking with someone in India or Thailand or Indonesia when we have called the Helpdesk of our telecom provider. Australia’s major banks have their own, very large IT operations in Bangalore or Hyderabad. I’ve been to Bangalore and spent time at Infosys and IBM.

The Infosys ‘campus’ that I visited was mind boggling – a walled compound that had its own shops, restaurants and recreational facilities (including full size snooker tables). The employees were well qualified, intelligent and well looked after. And their hourly rate is a fraction of a similar Australian resource.

So what do the outsourcing companies do and how is it different from what a company like Fenwick Software does?

Infosys, Tata and companies like them specialise in large scale software development, maintenance and support. Fenwick has existing, ready-built software products like Microsoft Dynamics NAV, enwis) waste management, and even our own Fenwick Gold modules, all of which can be tailored to suit our clients’ needs without extensive programming. Our job is to understand a business and find ways to improve its processes and performance. The packaged software solutions that we offer are the tools to help deliver improved client performance, profitability and/or competitive advantage. To achieve these things we have to work closely with our clients and really understand their businesses. That’s not something that can be done offshore.